How Data Analysis is Helping to Drive the Growth of Women’s Football.

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Women’s football has seen substantial growth in recent years, from fully professionalising the sport under the Women’s Super League in 2018, to the unprecedented 1.12billion viewers of the 2019 Women’s World Cup, it is undoubtable that this has led to increased financial opportunities. We have seen this through advertising and sponsorship deals, broadcasting rights and investors, which will help to not only facilitate an increased wage for women footballers, but also to provide the opportunity for better services and facilities to be accessible to football teams regardless of gender.

A fundamental, and increasingly important, service is the access to football technology, such as VAR, data analysis, video recordings and TV match reviews. We have already seen progress in this area, with the use of VAR and goal-line technology at the 2019 FIFA Women’s World Cup, yet significant more work is needed to allow the same opportunities for female football players and teams at the grassroots level.

The use of such technology in women’s football is crucial for several reasons:

Narrow Gender Inequality

It marks a significant step towards decreasing the disparity between men’s and women’s football, through not only making matches fairer and more accurate with the use of video review but also adding a greater sense of professionalism to the sport. This, therefore, is an essential factor in encouraging women to participate in football, and subsequently further drive growth and financial prospects, when there are such technological services in place.

Improve Performance

Through using data analysis, such as rewatching analysed matches and individual player development, female footballers will be able to use such quality data as invaluable coaching for further improvement, thus acting as a significant driving force for enhancing the quality and performance of women’s football.

Spectator Engagement

The use of data analysis in men’s football has proven to be an insightful and popular asset for spectators. The inclusion of this, therefore, in women’s football, could help increase viewing figures and spectator engagement in female matches, which will further boost the quality of women’s football and its financial prospects.   

Statmetrix Driving Grassroots Female Game

Statmetrix provides an affordable option of match recording, video analysis and player tracking for grassroots teams; we are equally committed to providing this data for both male and female teams. We recognise the importance of video evidence in order to review issues on the pitch, as well as the potential for technical analysis and player development to heighten interest, both for female participation and spectators. This is reflected in the relationships Statmetrix has made with female teams, such as Kent Football United and Enfield Ladies, to ensure that our services are equally accessible to male and female grassroots teams.

Data analysis is a fundamental and necessary inclusion in order to narrow the imbalance between men and women’s football, through helping improve female performance, encouraging participation and increasing viewership. At Statmetrix, we are unique in our aim to allow this emergence of a ‘data revolution’ in women’s football to be actively applied not only to professional teams, but with a commitment to providing such services for grassroots teams through democratising data.